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Birthday and loyalty milestone texts that feel personal

Birthday and milestone texts mark something about the customer rather than the store: their birthday, their tenth visit or a loyalty tier. They run on their own from your customer data, say who is texting, and link to your age-gated page for any offer. In Canada, keep them as greetings with no purchase-linked reward.

By Sticky Cards team

Last updated:

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A shopper checks her phone at a dispensary counter while the budtender rings up the order.

These texts are about the customer, not the store

Most store texts are about the store. A birthday note or a tenth-visit thank-you is about the customer, and it tells a regular the team noticed.

Birthday texts need a birthday on file, so ask for it at sign-up. Milestone texts need data on whatever the milestone is based on, such as visits from your POS.

Collect the date at sign-up, then let the automation send

  1. Collect the date

    Ask for a birthday at sign-up, with the reason: so the store can send a note.

  2. Set the trigger

    Send on the morning of the birthday, or the week before if you want them to plan a visit.

  3. Add milestones

    A tenth visit or a new loyalty tier is a good moment for a short thank-you.

  4. Keep the offer on the page

    Link to the age-gated page for any birthday offer.

Each text names the moment and links to the offer

Kendall's

Kendall's: happy birthday from all of us. Something is waiting for you this month at stky.ca/kendalls-birthday. Reply STOP to opt out.

US birthday text, sent the morning of. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

Kendall's

Kendall's: that was your tenth visit. Thank you for coming back. Your points balance is updated at stky.ca/kendalls-card. Reply STOP to opt out.

US tenth-visit text. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

Kendall's

Kendall's: happy birthday from all of us at the store. We hope it is a great one. Reply STOP to opt out.

Canadian version: a birthday greeting with no gift. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

Kendall's

Kendall's: thank you for being a regular. We are glad you are here. Store hours and news at stky.ca/kendalls. Reply STOP to opt out.

Canadian version: a milestone thank-you with no points or gift. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

To stay clear, Canadian versions of these texts are store updates with no purchase-linked reward or discount, sent on express consent under Canada’s anti-spam law.

Compare the birthday week with an ordinary week

  • Visits in the birthday week compared with an ordinary week.
  • Revenue from people who tapped through. The SMS attribution guide shows how to tie a tap to the order that follows.
  • Share of customers with a birthday on file. Low numbers mean the sign-up form needs work.

For how these texts stay inside carrier rules, see the Sticky SMS guides for dispensaries.

Build your text program with us

Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.

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Frequently asked questions

When should a birthday text go out?

On the morning of the birthday, or the week before if the offer runs all month.

Can a birthday text include a gift?

In the US, keep the gift on your age-gated page rather than in the text. In Canada, a birthday text stays a greeting with no purchase-linked reward.

What milestones are worth a text?

A tenth visit, a new loyalty tier, or a year since joining.

Do I need a loyalty program?

Not for birthday texts, which only need a birthday on file. In Sticky SMS, milestone triggers can work without Sticky Cards loyalty, depending on what the milestone is based on. A loyalty tier milestone needs a loyalty program behind it.

Where does the birthday come from in Sticky SMS?

From sign-up. Sticky SMS is by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, and Sticky Cards sign-up records each customer’s date of birth for the age gate.

Sources

  1. CTIA, Messaging Principles and Best Practices (May 2023) (opens in a new tab), accessed October 18, 2026
  2. Cannabis Act (S.C. 2018, c. 16), sections 17 and 24, Justice Laws Website (opens in a new tab), accessed October 18, 2026
  3. Health Canada, Promotion of cannabis: prohibitions and permissions (opens in a new tab), accessed October 18, 2026
  4. CRTC, Frequently asked questions about Canada’s Anti-Spam Legislation (opens in a new tab), accessed October 18, 2026